Black Hawk, one of Colorado’s oldest gold mining towns, is no stranger to reinvention. After the boom of the Gold Rush and its subsequent bust, the City was revitalized in the 1990s through the introduction of gaming.
In 2014, as forward-thinking City leaders made plans for Black Hawk’s next renaissance through redevelopment, there was a clear need for a re-brand and new messaging that would convey the excitement and opportunities of the future while still honoring the City’s historic past. At the same time, the City was poised to celebrate its 150th anniversary. After market research, analysis and collaboration with City leaders, our multi-faceted “Still Making History” campaign hit the mother lode.
