BE BRILLIANT.
BE MEMORABLE.

WE’LL TAKE YOUR BRAND BEYOND
JUST A COOL LOGO.

Your brand is much more than a logo and tagline. Our philosophy is that most successful brands have strong alignment, both internally and externally. So, in addition to helping you successfully define and articulate your brand externally, we can take you a step further to align your brand internally. After all, your brand promise holds no meaning if employees themselves don’t believe, embrace and deliver on it.

 

We work with companies of all sizes to help them capitalize on their brands. We meet you where you are in your brand cycle. Together, we’ll determine what steps in our process best meet your needs. No more. No less.

DEFINE

define
BE YOUR BEST BRAND WORKSHOP
  • Pre-workshop surveys to gain employee, leadership & customer insights
  • Interactive collaborative session with your leadership team
  • Review, redefine or create your brand
  • Define mission, vision, values
  • Survey competitive landscape, establish differentiators
  • Define a unique brand positioning
  • Develop framework for meaningful messaging platform

DESIGN

design
DESIGN &
ARTICULATE BRAND
  • Develop brand & marketing strategies that cut through the clutter and meet your business goals
  • Develop brand identity, including logo & tagline
  • Craft brand voice and company story
  • Adapt messaging for audience relevance
  • Create compelling product and services names
  • Identify and track metrics and analytics to measure performance

ALIGN

align
ALIGN & EXECUTE BRAND
INTERNALLY & EXTERNALLY
  • Identify key company norms & behaviors to integrate brand throughout company culture through “NormStorming” interactive workshop
  • Provide internal brand alignment & employee engagement through execution of internal brand/culture campaigns
  • Creative execution of website, collateral and external marketing campaigns to support brand positioning
  • Develop graphic/visual and copy/content standards and guidelines to ensure brand consistency
  • Sales training to align customer interactions with brand

READY TO BE YOUR BEST BRAND?

Let’s put our heads together and come up with some brainy ideas.