The Denver Connection is a high-visibility development site within the city of Denver’s future “Aerotroplis” (developer speak for ‘airport city”—how cool is that?) corridor to Denver International Airport. However, the development’s brand look and feel lacked the credibility needed to accurately convey opportunities and attract the interest of serious developers to the area.
Our solution? We created a typography-based logo and color-palette that are intentionally serious and mega professional, along with a website and brochure that clearly highlight the value and benefits of the development site to potential partners. The result is a legit brand with enough street cred to support some serious business.
