Sometimes what a brand needs is more of an evolution than a revolution. Catamount Constructors, a large national general contractor, was pretty clear on their company’s core values. What wasn’t so clear is how the company’s values and brand promise were being articulated.
Our first step was to engage with Catamount in our Be Your Best Brand Workshop to refine and align the company’s brand attributes and messaging. From this collaborative work, we gained insights that informed a complete refresh of the company’s brand. A new color palette, graphics and tagline builds on Catamount’s established brand equity while simply and concisely conveying their values and mission. Boom.
