Waste Retriever is a new company in a relatively new business category—“valet” doorstep trash and recycling services for apartment complexes. The company’s leadership came to us with a solid business plan and a name—and not much more from a brand perspective. Sure, the business needed a logo, but they also needed a brand strategy.
Through our Be Your Best Brand process, we collaborated to develop Waste Retriever’s mission, vision, positioning and brand attributes, all of which informed the successful creation of a brand strategy and identity that will allow the company to run with the big dogs.
