Armed with some smarty pants research that shows that the strongest brands have employees who understand and embrace what the company stands for, we set out to help Rocky Mountain Prestress (RMP) define and communicate their brand internally. For years, this nearly 60-year-old precast concrete company has kept its edge through innovation, but resource demands had put innovative thinking on the back burner.

After refocusing their brand on innovation, we collaborated with RMP through our NormStorming process to infuse innovation throughout the organization with a spiffy employee campaign. Within the first month, the “Ah-Ha! Challenge” yielded more than 100 innovative employee ideas. Now, light bulb moments are not only encouraged, they have become the norm.