“Personalized” and “caring” may seem like unlikely brand attributes for a large construction company, but they are part of a winning brand strategy for Taylor Kohrs. After surveying clients and employees alike, we captured trending responses around the construction company’s personal and caring approach, and hey, the research doesn’t lie. As it ends up, neither does the success of a company that has built its business on nurturing client partnerships for more than 30 years.
Rather than argue with success and research, we helped Taylor Kohrs define and solidify their brand positioning as a large company that provides small-company, personalized care.
