Nothing says “fun” like a bunch of engineers. No, really.  In the case of engineering consulting firm, Redland,  our research and collaborative work with the company’s leadership supported fun as a core value and brand attribute the company could hang its hat on. On the subject of hats, the principals of this small firm wear many and often don’t have the time to stay in front of prospects.

Our solution was to create a multi-touch campaign aimed at reaching key prospects through email, digital, direct mail and advertising channels. The visibility campaign highlighted the firm’s unique differentiators while promoting its professionalism and expertise so successfully, prospects responded with glee and the initial campaign was extended.